Design Process

Putting a web site together can be stressful. You never know if the person you hire is working with you in mind, and half of the time you don't know what is going on behind the scenes. What is Search Engine Optimization? What is Pay-Per-Click? What's the difference between SEO, SEM, and PPC? Are they even related? We are here to calm your fears, and teach you about your online presence.

The First Meeting: The first step to any project we take on is a Discovery Meeting wherein we identify your goals for your company and what you want to achieve with a site or design. We ask specific questions about what the site does in terms of functionality and how the company or person wishes to be perceived on the Web. From there, we can proceed to a proposal that details timetable, web flow, process and cost. We like to meet you in person or at least over the phone for this to get a feel for you, and what you are looking for. This meeting gives us a Site Definition: A glimpse of how we work with you, that starts with a Free Consultation wherein we assess the scope of the project. We listen to you and help to define clear-cut goals and provide a formal proposal as well as a time and cost estimate.

The Web Site Plan: The web site plan or architecture, is a streamlined plan laid out on paper, or electronically, step by step, that shows you exactly what is going to be in and on your web site.

The Contract: After the web site plan comes the contract, this states what you are getting, when you get it, and how much it costs, signed and notarized by the both of us. This is to protect both parties during and after the design process.

Design Conception: After sitting down with you and discussing the requirements of the new site and the image it needs to convey,and the contract is signed, we create the art direction. Once approved, design samples representing how the main pages of the site will navigate are created and production begins.

The Build: Images and ideas are converted to html and site structure and diagrams become code. Any additional features such as database, Flash animation and other functionality will be integrated at this stage.

Publishing: The last phase involves testing all applications for cross-platform and browser compatibility. In simple terms, we make sure your web site works on both Mac’s and PC’s as well as all of the prevalent versions of Firefox, Internet Explorer and many other browsers. Once testing is complete, we launch the web site and submit it to all major search engines.